Pure Juice – The Tom Sims Documentary

A FSP passion project, Pure Juice came to light after a chance meeting I had with Scott Clum, art design director at Sims during the late 80’s hey day of this new sport. Together with Director Erich Lyttle, we embarked on the daunting task of telling Tom’s life story; from bombing hills on a home made board at New Jersey’s Tavistock Golf course as a kid, to his rise as one of the original innovators of snowboarding. The teaser has been shot, the search for independent funding continues…